Hi, I’m John Hornsby!
I’m an environmental graphic designer and illustrator living in Asheville, North Carolina.
I produce authentic graphic design and outsourced marketing, to help solutions oriented businesses, nonprofits and other creatives, visually tell the story of their work to improve the world.
I also create art & illustration for publication, display and individual collectors.
So, what’s an “environmental” graphic designer?
I have served as a scenic artist, designer, art director, project manager and sales team leader over the course of 20+ years working in both event production and the architectural and illuminated sign industry.
My strong foundation of design methodologies and practical production experience, in addition to understanding business operations and personnel dynamics, combine to allow for comprehensive understanding and oversight of projects. I am comfortable and able to build and lead teams, or serve as part of them. Able to focus on both granular details and overall strategy.
In my experience, I have found that while most talented graphic designers have a solid skill set in their niche focus such as print & web design. There is often a common knowledge gap where graphic design, architecture and construction come together as brand design moves off the page and screen into three dimensional space.
That’s where I come in.
I produce many of the things that other graphic designers do but I have a specialized niche focus in applying design to dimensional spaces and forms. Specific common examples are design of signage & murals, interior dimensional graphics and displays, event and theater sets, storefronts, and exterior dimensional and illuminated graphic installations. This is also sometimes referred to as experiential design. My practical experience in this realm allows me to value engineer to the end clients benefit while maintaining design integrity. I also work with other creatives to help bolster their structural 3D environmental design and sales skills.
On principle, I choose to focus my energy on supporting organizations working to make the world a better place.
For more detailed insight into my experience in this realm, click here.
And an Illustrator?
Yes, currently my other primary focus is illustration. I work primarily in pen and ink, watercolor and digital design. I like to do a fair amount of typographical based illustrations where I illustrate a word or phrase such a a core value of a brand or idea. I also craft nature scenes, animals, geometric and figurative work and really anything that I may be called upon to produce. I have been professionally trained in drawing since childhood. I also create my own line of designs to sell as originals, prints and products.
I love working with purposeful people to build teams, craft creative solutions, and make the world a better place. I am a proven reliable partner for working on unique and engaging creative projects. Looking forward I am curious to fuse these two above specialties into one cohesive display of hand drawn look, built into an environment either real or virtual. If that’s something you want to explore on a project let’s make it happen!
I am more than happy to provide references to many satisfied collaborators and clients as requested.