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ABOUT

We specialize in working with purposeful brands to craft creative solutions that make the world a better place. Driven by a core strength of connectedness, we believe that design can support improving the lives of all, being responsible stewards of our environment while maximizing the bottom line. We excel where art, design, and communication intersect to transcend boundaries and build social bridges. We're passionate about the power of our stories to connect us through our common hopes, dreams, and struggles. We take our work seriously and are seriously fun to work with.

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John Hornsby Head Shot - Speaker - Designer - Brand Strategist

Hi! I'm John Hornsby

Founder, CEO, Creative Director. Call me what you like. I’m the primary creative and organizational force here at Hornsby Creative. Though we sometimes partner with other creatives to make projects happen, chances are you’ll be working with me on the front end as we collaborate to discover, design and deliver your next branded experience.  According to the Gallup Strengths Finders methodology, my top 5 core strengths are Connectedness, Input, Ideation, Strategic, and Achiever. 

What that means is my natural talents lie in intuitively spotting the ways things are interconnected. That I spent a lot of time listening to our clients and researching to understand. That I excel at generating ideas, concepts and potential solutions. That I also am critical of those ideas and take the time to consider all angles before choosing the best course of action. And I am driven to deliver, stretch, grow and accomplish results.

Let’s chat about how I can apply these strengths to help focus and grow your business to make a greater positive and profitable influence.

Experience Matters

We understand the unique challenges faced by professional organizations, businesses experiencing growth, and experience-based businesses. Our mission is to be your trusted partner in this journey, offering our expertise in Brand Discovery & Strategy, Brand Identity Systems, Graphic and Experience Design. Our background in production also makes us a trusted partner for fulfillment of printed deliverables, merchandise, and signs.

Empowering Your Brand's Authenticity

Are you struggling to define your brand’s unique value proposition? Every great brand has a unique story. What’s yours? We’ll partner with you to uncover your brand’s authentic voice and value proposition, helping you cut through the noise and stand out in a crowded marketplace. And the best part? When clarity is combined with action, we create increased ROI and business growth.

Guidance You Can Count On

The value of strategy-first creative services cannot be understated. That’s why we provide expert guidance and personalized recommendations to help you make informed decisions that drive your brand forward. Whether it’s a brand audit, strategy recommendations, or a brand identity design, together, we’ll make informed decisions that offer a tangible return on investment.

Crafting Memorable Experiences

Let’s create experiences that resonate! With a focus on environmental and experiential design, signage, print, and branded merchandise, we’ll design and deliver immersive experiences that not only stick with your customers but also attract your ideal clients and team members through shared values.

Let's Grow Together

Business growth is a long game. You’re not just investing in a single project. We’re forging a long-term partnership aimed at sustainable growth. We’re committed to helping you increase revenue, build brand loyalty, and most importantly, enjoy the journey.

Ready to for the Next Step on Your Success Path?

Let’s partner to create a brand strategy plan that showcases your unique identity and speaks directly to your target audience. Together we’ll turn your vision into a reality and soar to new heights. Start your journey with Hornsby Creative today. 

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Why work with us?

Our Why:

We believe in the power of authentic stories, which reveal our interconnection and inspire a purposeful life.

Our Mission:

We empower organizational leaders to seize opportunities and grow efficiently, by design.

Vision Statement:

By design we will shape our world into a thriving and equitable home for future generations. We are creating a flexible and profitable lifestyle for our clients, our partners and ourselves.

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Core Values:

The core values will that drive our daily L.I.F.E. decisions are:

 

Loving Curiosity over fear:

We consciously choose to make decisions from a mindset of loving curiosity and abundance over fear and scarcity. We show Compassion by always considering the others point of view to be as valid as our own. We Inspire by cheering on each other, our clients and colleagues and spread a positive “can do” vibe of support. We have Fun: Remember our work is important, but work is not the most important thing. So we better have fun with this.

Integrity:

We should do the right thing every time and be true to our word, especially when it is the most inconvenient. We believe in people before profits: People and our environment are our most valuable resources and should be treated as such. We take Accountability for failure, with grace, rather than place blame, even if we feel it’s not our fault.

Flexibility:

We must be willing to adapt and be open to other points of view and believe that good ideas can come from anywhere. We understand truth can be evidence based or may be intuitive. We practice Honest Self Assessment. We must be curious and honest about our own shortcomings and failures. We are committed to continuously improve ourselves and each other.

Excellence:

We must deliver a high level of value driven sales, a superior customer experience and an enriching aesthetic. We must cultivate a culture of Candor by accepting and delivering constructive criticism. We encourage the respectful challenging of ideas and authority with the common goal of developing our personal and collective excellence. We show up as Professionals: Look the part, be the part, show respect, be informed, be on time.

We also adhere to the 8 standards of the Better Business Bureau

8 standards all Accredited businesses commit to:

  • To Build Trust
  • Advertise Honestly
  • Tell the Truth
  • Be transparent in all business dealings
  • To honor Promises
  • Be responsive in customer matters
  • Safeguard Privacy
  • Embody Integrity

 

 

 

We’ve learned the rules like pros, so we can break them like artists.

 

We specialize in working with purposeful brands to craft creative solutions that make the world a better place. Driven by a core strength of connectedness, we believe that design can support improving the lives of all, being responsible stewards of our environment while maximizing the bottom line. We excel where art, design, and communication intersect to transcend boundaries and build social bridges. We’re passionate about the power of our stories to connect us through our common hopes, dreams, and struggles. We take our work seriously and are seriously fun to work with.

 

We embrace the magic that happens when the warmth of the hand crafted dovetails into modern design.

 

Delivering the rare balance of graphic artistry and business acumen, Hornsby Creative brings to the table a strong background in environmental graphic design specializing in signs and special events marketing, as well as extensive hands on experience in sales, relationship management, business development and workflow solutions. 

John Hornsby

Why I wear a mask. My wife is high risk immunocompromised. For her and others like her I wear a mask. My mother has a pulmonary condition. For her and others like her I wear a mask. My cousin is in chemotherapy. For her and for others like her I wear a mask. It shows care and respect for others.Wearing a mask is not living on a state of fear, or oppression against my liberties. I am sending a signal of compassion. That your increased safety, even if minimal, is more important than my minor inconvenience. Because I want it to be and feel safer for all of us to get back out and about. Is it true that viruses are smaller than the holes the fabric so they can still get through? Yes. (Fun fact : viruses have no color because they are smaller than the wavelength of visible light.) Is it also true that a cloth mask likely stops *some* of them in aeresol form? Yes. Some, varying on type and layers of fabric. So some protection is better than none. But don't let it lull you into a false sense of security either. Wear the mask. But please also presume it won't fully protect you. Still act like wearing the mask won't keep you safe, and take the same precautions. Don't touch your mask. The virus can live on it for 7 days. Make sure it covers your nose. Did you notice the tests for it are nasal swabs? Don't pull it down to talk, cough or sneeze. And still keep 6 ft from people you don't share a house with. Wash those hands a lot. I can't tell you how many guys I've seen leave the bathroom without washing their hands. I'll get outside for sure, but be respectful and responsible as I do

John is a creative graphic artist, an organizer of information, a strategic thinker, and an experienced achiever.

An artist first with a background in old-school hand-drawn techniques, set design, sign craft, and graphic design. He is equally comfortable with pen and brush in hand or with a stylus and mouse.  He is able to call upon many traditional styles and themes as well as deliver original modern concepts.

John is an active supporter in the communities in which he works and lives.

A lover of music, he spent many years writing and performing in various musical groups. His work also included producing and mixing some of the albums. His started out in graphic design creating the artwork and posters as well as organizing many events, and promoting them. Decades later he finds himself designing a lot more and playing a lot less. But you might catch a social media post here and there with him and his guitar.

If you care to listen to some musical creations from his past you can do so here.

Anilia Hornsby

Anilia is a strong business development professional with an extensive marketing background. 

She brings a demonstrated history of building relationships that work for Nonprofit Organizations, Leadership Teams, Community Outreach, Educational Programs, Volunteer Management, and the Performing Arts.

Anilia is an avid writer, sewer, and knitter. She has made much of her own wardrobe and an untold amount of hats. She has been known to play the radio and was previously the Assistant Director of the after-school music and life skills program Musicworks.

She recently obtained her degree in anthropology & archeology from Western Carolina Univerity.

Follow her on Instagram here.

Don’t drown in details. Embrace growth and results. Our retainer plans free you from the overwhelm of ongoing needs, multi-phase projects, and constant consultations. Focus on what matters – we’ll handle the rest. Let’s tailor a plan that delivers outcomes, not just billable hours.

Elevate your physical brand presence. From environments to wayfinding and events, our experience packs turn spaces into engaging stories. With 25+ years crafting brand experiences, we simplify your journey from vision to reality. Partner with us for impactful branded moments.

Your brand speaks for you. Let’s make it resonate. Discover your story and connect with your ideal audience. With decades of experience, we’ll shape your brand narrative into a growth engine. Your brand, your success – let’s build it together!

Ignite engagement. Elevate events to peak performance. Our branded merchandise solutions turn occasions into lasting memories. Whether packages or single items, we fuse strategy with fulfillment, sparking raves, renewals, and brand loyalty. Let’s create moments that matter.