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Why work with us?

Our Why:

People crave authentic stories, which reveal our interconnection and inspire a purposeful life.

Our Mission:

We craft authentic solutions, to tell the stories that improve our world.

Vision Statement:

By design we will shape our world into a thriving and equitable home for future generations. We are creating a flexible and profitable lifestyle for our clients, our partners and ourselves.

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Core Values:

The core values will that drive our daily L.I.F.E. decisions are:


Loving Curiosity over fear:

We consciously choose to make decisions from a mindset of loving curiosity and abundance over fear and scarcity. We show Compassion by always considering the others point of view to be as valid as our own. We Inspire by cheering on each other, our clients and colleagues and spread a positive “can do” vibe of support. We have Fun: Remember our work is important, but work is not the most important thing. So we better have fun with this.


We should do the right thing every time and be true to our word, especially when it is the most inconvenient. We believe in people before profits: People and our environment are our most valuable resources and should be treated as such. We take Accountability for failure, with grace, rather than place blame, even if we feel it’s not our fault.


We must be willing to adapt and be open to other points of view and believe that good ideas can come from anywhere. We understand truth can be evidence based or may be intuitive. We practice Honest Self Assessment. We must be curious and honest about our own shortcomings and failures. We are committed to continuously improve ourselves and each other.


We must deliver a high level of value driven sales, a superior customer experience and an enriching aesthetic. We must cultivate a culture of Candor by accepting and delivering constructive criticism. We encourage the respectful challenging of ideas and authority with the common goal of developing our personal and collective excellence. We show up as Professionals: Look the part, be the part, show respect, be informed, be on time.

John Hornsby

Chief Creative Ninja

John is a creative graphic artist, an organizer of information, a strategic thinker, and an experienced achiever.

An artist first with a background in old-school hand-drawn techniques, set design, sign craft, and graphic design. He is equally comfortable with pen and brush in hand or with a stylus and mouse.  He is able to call upon many traditional styles and themes as well as deliver original modern concepts.

John is an active supporter in the communities in which he works and lives.

A lover of music, he spent many years writing and performing in various musical groups. His work also included producing and mixing some of the albums, designing the artwork and posters as well as organizing many events, and promoting them.

If you care to listen to some musical creations from his past you can do so here.

Anilia Hornsby

Chief Happiness Officer

Anilia is a strong business development professional with an extensive marketing background. 

She brings a demonstrated history of building relationships that work for Nonprofit Organizations, Leadership Teams, Community Outreach, Educational Programs, Volunteer Management, and the Performing Arts.

Anilia is an avid writer, sewer, and knitter. She has made much of her own wardrobe and an untold amount of hats. She has been known to play the radio and was recently the Assistant Director of the after-school music and life skills program Musicworks.

She is currently pursuing her degree in anthropology & Spanish.

Follow her on Instagram here.

We’ve learned the rules like pros, so we can break them like artists.

We specialize in working with purposeful brands to craft creative solutions that make the world a better place. Driven by a core strength of connectedness, we believe that design can support improving the lives of all, being responsible stewards of our environment while maximizing the bottom line. We excel where art, design, and communication intersect to transcend boundaries and build social bridges. We’re passionate about the power of our stories to connect us through our common hopes, dreams, and struggles. We take our work seriously and are seriously fun to work with.

We embrace the magic that happens when the warmth of the hand crafted dovetails into modern design.

Delivering the rare balance of graphic artistry and business acumen, Hornsby Creative brings to the table a strong background in environmental graphic design specializing in signs and special events marketing, as well as extensive hands on experience in sales, relationship management, business development and workflow solutions. 

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