Seems like a good time for an intro for those who don’t know me. I’m John Hornsby. Tomorrow at noon I’ll be moderating this virtual panel discussion Business as UNusual: Marketing During C19 and Beyond with @aigaasheville.
I’m the Founder and Chief Creative Ninja of Hornsby Creative. Over the course of my 25 year career I’ve served in leadership for various creative companies. I’ve rarely held a traditional job, always finding my way into unique situations whether running a DIY performance space, playing in bands while running the art department for a special events company, driving an RV around the country with my wife @aniliaj or managing signs and graphics companies.
Most recently I served as Co-Creative Director at GIGANTIC! and Center Manager when G! was acquired by Allegra | Image 360 Asheville.
As the effects of Covid 19 began to affect our community and brought values into sharper clarity, I moved on from that role and have refocused back on family, community and our own business. As a founding executive board member of AIGA Asheville, board member emeritus of the Asheville Affiliates and part of the organizing team for Creative Mornings AVL, the intersection of community, story and design is a continued passion of mine.
Though I have deep experience in experiential, environmental design and sign related work, ultimately I’m an artist and designer first, a creative connector and a problem solver who loves creating art and illustrations, logo and branding design, teaching and creative strategy. In between zoom meetings and kids lunches I love getting out on the trail with our family and dog.
Join me and our stellar panelists @bloggeraishaadams
Tomorrow at noon. Link in bio
“Should I say something on social media?” “Should I say something to my clients?” “What do I say to promote my business but not look selfish?” “What if I say the wrong thing?” If you’ve pondered any of these thoughts over the past few months, this event is for you!
With the shift to social distancing, remote working, and self-isolation, COVID-19 has left many business owners wondering if and how they should creatively market their services.
During this Zoom panel discussion, we’ll talk to a group of marketing professionals and local business owners that have addressed marketing in creative ways over the past few months, touching on tactics & approaches businesses can and should use right now.
Raising a chilled can in memory of those who have made the ultimate sacrifice for our way of life. Let’s honor that with our choices and respect for each other.
The can pattern in this mockup started as a geometric watercolor I did. I then vectorized it and turned it into a pattern. Then I mapped that onto this three dimensional can and superimposed it into a photo I took at Black Balsam. The font used here is Caravan.
We’re conducting a pandemic community survey and I would appreciate if you could take a moment to share your thoughts with us. We are also looking to conduct interviews with some of the respondents as a follow up as well. Stay safe, sane and civil out there.
I recently had the opportunity to sit down with @creativehubstudios and discuss my perspective on the current state of affairs. I really enjoyed spending time with these two fellow creatives and awesome community members.
Link in bio 👆
#hornsbycreative #community #podcast #828isgreat #ashevillebusiness #ashevillestrong #smallbusiness #entrepeneurlife #aigaasheville #creativemorningsavl #endisthebeginning
Big happy birthday shout out to local community podcasters @makingitinasheville. I won their birthday giveaway contest, which included some awesome home baked chocolate cookies, this super comfy shirt from @moonlightmakers, a sweet little note and some one on one brainstorming time with Sarah and Scott. Way to bring some physical deliverables into our screen fatigued new normal.
Also a big thank you to fellow designer @ampd_designs
who tagged me in the contest. I might share a cookie with you if it weren’t for social distancing and all.
If you haven’t heard their podcast yet, there is a recent one with Moonlight Makers. Go check out Making It In Asheville on @spotify @applepodcasts or wherever you download your digital ear snacks.
Last year I was tapped to design the holiday card for the Van Winkle Law Firm.
Interestingly, many of the lawyers are also musicians and each year they record a holiday song. One of the requirements of the brief was that a lot of the members of the firm had to be represented. It was also the 50th anniversary of Sgt Peppers. So I pitched the idea of the holiday card being a “record” that played off of the classic album design. It included a printed insert that had download instructions for listening to their collection of holiday tunes.
This was definitely one of my favorite projects from last year.
This platform at Mt Pisgah was built when I was four. The whole hike up, which is only 1.5 miles, is fairly steep in spots and full of large rocks that have been placed as steps. Hundreds of them.
Though it feels like hard work at times to reach the summit, much harder work was done before me, to make my journey easier, possible even. Life is like that all around us, if you take a moment to reflect. We stand on the shoulders on giants.
On each step I wondered about who placed the rock onto which I was stepping. Who laid down the path long ago and who maintained it this week.
Thank you whoever you are.
Today, let’s rest. Tomorrow, let’s go lay down some rocks.
New custom sign by team @giganticavl. I designed and hand fabricated the timber structure. Also discovered several rocks in the ground during install. You can see the one in the foreground I pulled out with my bare hands. 😜