That’s a wrap. Thanks to the panelists and attendees who joined us today for @aigaasheville ‘s Business and UNusual: How to Market During C19 and Beyond. Lots of valuable insights shared by @bloggeraishaadams @nmhairfield @nathan___jordan and @thecatherinecampbell
Be consistent with purpose.
Be vulnerable and real.
Ask “Why anyone should care” behind every action.
Solve for your community.
Double down on getting clear on your mission and values.
And please just don’t say “During these unprecedented times”
Stay tuned for recorded version for those who missed it.
Seems like a good time for an intro for those who don’t know me. I’m John Hornsby. Tomorrow at noon I’ll be moderating this virtual panel discussion Business as UNusual: Marketing During C19 and Beyond with @aigaasheville.
I’m the Founder and Chief Creative Ninja of Hornsby Creative. Over the course of my 25 year career I’ve served in leadership for various creative companies. I’ve rarely held a traditional job, always finding my way into unique situations whether running a DIY performance space, playing in bands while running the art department for a special events company, driving an RV around the country with my wife @aniliaj or managing signs and graphics companies.
Most recently I served as Co-Creative Director at GIGANTIC! and Center Manager when G! was acquired by Allegra | Image 360 Asheville.
As the effects of Covid 19 began to affect our community and brought values into sharper clarity, I moved on from that role and have refocused back on family, community and our own business. As a founding executive board member of AIGA Asheville, board member emeritus of the Asheville Affiliates and part of the organizing team for Creative Mornings AVL, the intersection of community, story and design is a continued passion of mine.
Though I have deep experience in experiential, environmental design and sign related work, ultimately I’m an artist and designer first, a creative connector and a problem solver who loves creating art and illustrations, logo and branding design, teaching and creative strategy. In between zoom meetings and kids lunches I love getting out on the trail with our family and dog.
Join me and our stellar panelists @bloggeraishaadams
Tomorrow at noon. Link in bio
“Should I say something on social media?” “Should I say something to my clients?” “What do I say to promote my business but not look selfish?” “What if I say the wrong thing?” If you’ve pondered any of these thoughts over the past few months, this event is for you!
With the shift to social distancing, remote working, and self-isolation, COVID-19 has left many business owners wondering if and how they should creatively market their services.
During this Zoom panel discussion, we’ll talk to a group of marketing professionals and local business owners that have addressed marketing in creative ways over the past few months, touching on tactics & approaches businesses can and should use right now.
At the last WatchStack we gathered around the talk by Kathryn Schulz on Being Wrong. This has been a personal favorite talk of mine since I discovered it quite a few years ago. We all have a tendency to walk around in our bubbles of “rightness”. That is we spend most of our time believing we are right. Until we are confronted with the jarring realization that we are wrong, going along being wrong feels just like being right. It’s the realization that we are wrong that feels different which may be unpleasant or even funny.
We’ve all been wired to avoid wrongness. From an early age we’re fed a paradigm that the formula for winning at life is something like: success = infallibility + perfection. So we have the innate clinging to our “rightness” that often blinds us from realizing that we may in fact be wrong. Our lives it seems are like one big This American Life Episode. More often than not we think one thing is going to happen, and then something else happens instead. Two relative thoughts come to my mind from this. One is this quote: “The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge” – DANIEL BOORSTIN
The other is a piece from one of my personal heroes Derek Sivers. In it he alludes to how pretty much 90% of people believe they are above average. What a disadvantage to clarity that must create for me as surely I’m in that 90%. At least 40% of those people have to be wrong. So why not flip that perspective and go into situations with the presumption that everyone is smarter than you. I’m not suggesting you be self erasing, but that you chose by design to foster a mindset that you are open to learning from others.
WatchStack is a bi-weekly AIGA Asheville Zoom event where we gather together to have a quick vote on what to watch, watch an enlightening talk and then have a facilitated conversation around this talk. Next week we will be amplifying voices of POC. Please join us June 9th from 5:30 – 6:30. Link in bio 👆
Introducing a new weekly feature. Our anti racism action item of the week. Once a week we’ll highlight a specific action and invite you to join us.
This week we’d like to shine a spotlight on Campaign ZERO. They work from a research based approach to policy solutions aimed at ending police violence in America. Campaign zero states: We can live in a world where the police don’t kill people by limiting police interventions, improving community interactions, and ensuring accountability.
Today we are donating to their cause and we invite you to join us on supporting their work.
We’re conducting a pandemic community survey and I would appreciate if you could take a moment to share your thoughts with us. We are also looking to conduct interviews with some of the respondents as a follow up as well. Stay safe, sane and civil out there.
Last year I was tapped to design the holiday card for the Van Winkle Law Firm.
Interestingly, many of the lawyers are also musicians and each year they record a holiday song. One of the requirements of the brief was that a lot of the members of the firm had to be represented. It was also the 50th anniversary of Sgt Peppers. So I pitched the idea of the holiday card being a “record” that played off of the classic album design. It included a printed insert that had download instructions for listening to their collection of holiday tunes.
This was definitely one of my favorite projects from last year.