Riparian Turtle Moodboard

Riparian Turtle Moodboard

Here’s a moodboard for a current logo /branding project I’m working on for Blue Earth Planning, Engineering & Design.
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The moodboard is part of the collaborative design process where we select inspirational imagery that represents the mood we are looking to evoke with the brand design. The imagery is not intended to be taken too literally and just helps establish some boundaries within which to focus our creative work.
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As the client is a unique values based hydroengineering firm, we’ve focused on drawing our primary inspiration from riparian topography and turtle imagery. Through our detailed discovery process we’ve identified these as our key elements.
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Stay tuned for more to come!
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#hornsbycreative #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife  #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #printdesign #topcreator
#logodesign #logodesinger #brandmark #logomark
#nonprofitdesign

The view from my desk this morning.

The view from my desk this morning.

The view from my desk this morning. A little light weekend reading stacked up. Always be learning, revisiting the basics, exploring the edges and finding new inspiration to push beyond what’s accepted.
#hornsbycreative #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife  #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #printdesign #topcreator
#logodesign #logodesigner #brandmark #logomark #nonprofitdesign #creativelifehappylife #bookillustration
#bookstagram #succulents #fridayvibes

Another 5 Star Review

Another 5 Star Review

Another 5 star review from a happy client at @hallfletcheravl ! “John Hornsby worked on the rebranding of our school’s PTO logo and did a wonderful job! Mr. Hornsby was organized, creative and all responses were timely. The outcome logo fits our school’s theme perfectly and everyone loves it. Thank you so much Hornsby Creative! Great job!” It’s a joy and an honor to help organizations working to improve the world improve the impact and effectiveness of their visual communications and story telling.

Whether it’s new logo and branding, storefront, interior experience or exhibit design, myself and my vetted network of creative collaboration partners are here to help! For over 20 years I’ve helped businesses from solopreneur to fortune 500 alike, with creative strategy and visual story telling.
Ready to collaborate on your next project?
Contact me today. Link in bio.

@avlcityschools #hornsbycreative #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife  #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #printdesign #topcreator
#logodesign #logodesigner #brandmark #logomark #nonprofitdesign #creativelifehappylife #acs #ashevillycityschools #hfe #hallfletcher

Process Peek

Process Peek

He’s a moodboard for a new brand I’m working on. I love this stage of the process when we move from discovery interview and research to putting together some visual inspiration.

When I check in at this stage, it’s an honor to hear my client partners say things. like “You hit the nail on the head.” “You’re very intuitive and really good at what you do.” OR “It’s like you’ve known me for years.” All of these are actual quotes and could run the risk of giving me a big head. Except that it’s really more about my collaborative process which I’ve adapted from other folks smarter than me. It is set up specifically to generate these type of results and honestly most anyone could follow the same process and get good results too.

Now into the creative ideation bit of logo drafts. Wish me luck!

#hornsbycreative #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife  #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #printdesign #topcreator
#logodesign #logodesinger #brandmark #logomark #trusttheprocess
#moodboard