Anti-Racism Action Item of the Week – Equity Over Everything

Anti-Racism Action Item of the Week – Equity Over Everything

Once a week we’ll highlight a specific social justice action and invite you to join us.

This weeks anti racism action item is supporting Equity Over Everything. @equityovereverything

Equity Over Everything’s mission is to advance equity by closing the gaps in social equity, entrepreneurship and home ownership within low resource communities across the south.

They offer education and experiences that increase resources and help communities thrive. Each program is sustainable through its social enterprise component.

You can order one of their Tshirts, hoodies, mugs or straight up donate.
Link in bio 👆

https://aishaadamsmedia.com/equity-over-everything

#community #antiracism
#anti-racism #hornsbycreative #racism #socialjustice #racialjustice #equality #love #dismantlewhitesupremacy #allyship #whiteprivilege #peace #justice #equity #endracism #aigaasheville #equityovereverything

Anti Racism Action Item of the Week – Black Owned Booksellers

Anti-Racism Action Item of the Week.

Once a week we’ll highlight a specific action and invite you to join us.

This weeks anti-racism action item is supporting your Black owned booksellers. As a family we are working through the tome This Book is Anti-Racist by Tiffany Jewell, illustrated by Aurelia Durand.

Quick synopsis: “Gain a deeper understanding of your anti-racist self as you progress through 20 chapters that spark introspection, reveal the origins of racism that we are still experiencing, and give you the courage and power to undo it. Each chapter builds on the previous one as you learn more about yourself and racial oppression. 20 activities get you thinking and help you grow with the knowledge. All you need is a pen and paper.” Today we are encourage you to not just use this moment to read, but take that new knowledge into action now.

Here are is a list of Black owned booksellers. Please seek out those in your community as well.

Link in bio 👆

#community #antiracism
#anti-racism #endpolicebrutality #hornsbycreative #racism #socialjustice #racialjustice #equality #love #dismantlewhitesupremacy #allyship #whiteprivilege #peace #justiceforgeorgefloyd #justice #equity #endracism #aigaasheville

That’s a wrap.

That’s a wrap.

That’s a wrap. Thanks to the panelists and attendees who joined us today for @aigaasheville ‘s Business and UNusual: How to Market During C19 and Beyond. Lots of valuable insights shared by @bloggeraishaadams @nmhairfield @nathan___jordan and @thecatherinecampbell

Simplify
Be consistent with purpose.
Be vulnerable and real.
Ask “Why anyone should care” behind every action.
Solve for your community.
Double down on getting clear on your mission and values.
And please just don’t say “During these unprecedented times”

Stay tuned for recorded version for those who missed it.

#aigaasheville #aiga #hornsbycreative #community #covidlife #quarantinelife #marketingstrategy

Seems like a good time for an intro for those who don’t know me.

Seems like a good time for an intro for those who don’t know me.

Seems like a good time for an intro for those who don’t know me. I’m John Hornsby. Tomorrow at noon I’ll be moderating this virtual panel discussion Business as UNusual: Marketing During C19 and Beyond with @aigaasheville.
I’m the Founder and Chief Creative Ninja of Hornsby Creative. Over the course of my 25 year career I’ve served in leadership for various creative companies. I’ve rarely held a traditional job, always finding my way into unique situations whether running a DIY performance space, playing in bands while running the art department for a special events company, driving an RV around the country with my wife @aniliaj or managing signs and graphics companies.
Most recently I served as Co-Creative Director at GIGANTIC! and Center Manager when G! was acquired by Allegra | Image 360 Asheville.
As the effects of Covid 19 began to affect our community and brought values into sharper clarity, I moved on from that role and have refocused back on family, community and our own business. As a founding executive board member of AIGA Asheville, board member emeritus of the Asheville Affiliates and part of the organizing team for Creative Mornings AVL, the intersection of community, story and design is a continued passion of mine.
Though I have deep experience in experiential, environmental design and sign related work, ultimately I’m an artist and designer first, a creative connector and a problem solver who loves creating art and illustrations, logo and branding design, teaching and creative strategy. In between zoom meetings and kids lunches I love getting out on the trail with our family and dog.

Join me and our stellar panelists @bloggeraishaadams
@brightplanning
@moonlightmakers
@nathan___jordan
Tomorrow at noon. Link in bio

#aigaasheville #aigaavl
#ashevillemarketing #ashevillebusiness #smallbusiness #828isgreat #hornsbycreative #community #covidlife #quarantinelife #designyourlife #designtalks #creative #facilitation #ashevillestrong #aiga #marketing #marketingtips #marketingstrategy #talk #learning #design #inspiration #designer

This weeks anti racism action item is supporting Black Lives Matter.

This weeks anti racism action item is supporting Black Lives Matter.

Once a week we’ll highlight a specific action and invite you to join us.
This weeks anti racism action item is supporting Black Lives Matter. BLM Works vigorously for freedom and justice for Black people and by extension all people. They intentionally build and nurture a beloved community that is bonded together through a beautiful struggle that is restorative, not depleting.
Today we are donating to their cause and we invite you to join us on supporting their work.
🙏@blklivesmatter🙏

#community #antiracism
#BlackLivesMatter #endpolicebrutality #hornsbycreative #racism #socialjustice #racialjustice #equality #love #dismantlewhitesupremacy #allyship #whiteprivilege #peace #justiceforgeorgefloyd #justice #equity #endracism #aigaasheville #justiceforbreonnataylor

“Should I say something on social media?”

“Should I say something on social media?”

“Should I say something on social media?” “Should I say something to my clients?” “What do I say to promote my business but not look selfish?” “What if I say the wrong thing?” If you’ve pondered any of these thoughts over the past few months, this event is for you!

With the shift to social distancing, remote working, and self-isolation, COVID-19 has left many business owners wondering if and how they should creatively market their services.

During this Zoom panel discussion, we’ll talk to a group of marketing professionals and local business owners that have addressed marketing in creative ways over the past few months, touching on tactics & approaches businesses can and should use right now.

Panelists:

Aisha Adams – Aisha Adams Media

Catherine Campbell – Owner, Bright Planning Marketing & PR

Nicole Hairfield – Co-founder, Moonlight Makers

Nathan Jordan – Creative Director, Market Connections

Panel Moderator:

John Hornsby – Founder and Chief Creative Ninja, John Hornsby Creative

Business as UNusual: Marketing During C19 and Beyond

Thursday, June 11, 11:45am

Zoom

Register now at the link in our bio!

@bloggeraishaadams

@brightplanning

@moonlightmakers

@nathan___jordan

@johnhornsbycreative

#aigaasheville #aiga #ashevillemarketing #ashevillebusiness #smallbusiness #creative #community #hornsbycreative #branding #marketing #covidlife #quarantinelife #aigaavl75 #828isgreat #ashevillestrong

WatchStack Wrong

WatchStack Wrong

At the last WatchStack we gathered around the talk by Kathryn Schulz on Being Wrong. This has been a personal favorite talk of mine since I discovered it quite a few years ago. We all have a tendency to walk around in our bubbles of “rightness”. That is we spend most of our time believing we are right. Until we are confronted with the jarring realization that we are wrong, going along being wrong feels just like being right. It’s the realization that we are wrong that feels different which may be unpleasant or even funny.

We’ve all been wired to avoid wrongness. From an early age we’re fed a paradigm that the formula for winning at life is something like: success = infallibility + perfection. So we have the innate clinging to our “rightness” that often blinds us from realizing that we may in fact be wrong. Our lives it seems are like one big This American Life Episode. More often than not we think one thing is going to happen, and then something else happens instead. Two relative thoughts come to my mind from this. One is this quote: “The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge” – DANIEL BOORSTIN

The other is a piece from one of my personal heroes Derek Sivers. In it he alludes to how pretty much 90% of people believe they are above average. What a disadvantage to clarity that must create for me as surely I’m in that 90%. At least 40% of those people have to be wrong. So why not flip that perspective and go into situations with the presumption that everyone is smarter than you. I’m not suggesting you be self erasing, but that you chose by design to foster a mindset that you are open to learning from others.

WatchStack is a bi-weekly AIGA Asheville Zoom event where we gather together to have a quick vote on what to watch, watch an enlightening talk and then have a facilitated conversation around this talk. Next week we will be amplifying voices of POC. Please join us June 9th from 5:30 – 6:30. Link in bio 👆

@brettamccall
@aigaasheville
@ted
#watchstackavl
#watchstack
#aigaasheville #aiga
#hornsbycreative #community #virtualevents

Anti Racism Action of the Week – Campaign Zero

Anti Racism Action of the Week – Campaign Zero

Introducing a new weekly feature. Our anti racism action item of the week. Once a week we’ll highlight a specific action and invite you to join us.

This week we’d like to shine a spotlight on Campaign ZERO. They work from a research based approach to policy solutions aimed at ending police violence in America. Campaign zero states: We can live in a world where the police don’t kill people by limiting police interventions, improving community interactions, and ensuring accountability.

Today we are donating to their cause and we invite you to join us on supporting their work.

#community #antiracism
#BlackLivesMatter #endpolicebrutality #hornsbycreative #racism #socialjustice #racialjustice #equality #love #dismantlewhitesupremacy #allyship #whiteprivilege #peace #justiceforgeorgefloyd #justice #equity #endracism #aigaasheville #aigaavl75 #aiga

Why I wear a mask.

Why I wear a mask.

Why I wear a mask. My wife is high risk immunocompromised. For her and others like her I wear a mask. My mother has a pulmonary condition. For her and others like her I wear a mask. My cousin is in chemotherapy. For her and for others like her I wear a mask. It shows care and respect for others.

Wearing a mask is not living on a state of fear, or oppression against my liberties. I am sending a signal of compassion. That your increased safety, even if minimal, is more important than my minor inconvenience. Because I want it to be and feel safer for all of us to get back out and about.
Is it true that viruses are smaller than the holes the fabric so they can still get through? Yes. (Fun fact : viruses have no color because they are smaller than the wavelength of visible light.) Is it also true that a cloth mask likely stops *some* of them in aeresol form? Yes. Some, varying on type and layers of fabric. So some protection is better than none. But don’t let it lull you into a false sense of security either.
Wear the mask. But please also presume it won’t fully protect you. Still act like wearing the mask won’t keep you safe, and take the same precautions. Don’t touch your mask. The virus can live on it for 7 days. Make sure it covers your nose. Did you notice the tests for it are nasal swabs? Don’t pull it down to talk, cough or sneeze. And still keep 6 ft from people you don’t share a house with. Wash those hands a lot. I can’t tell you how many guys I’ve seen leave the bathroom without washing their hands. I’ll get outside for sure, but be respectful and responsible as I do.

#hornsbycreative #community #masks #covidlife

WatchStack Report: Playficiency

WatchStack Report: Playficiency

At the last @aigaasheville WatchStack with @brettamccall we watched the @simonegiertz @ted talk Why You Should Make Useless things.

It brought up some interesting conversations around success, enthusiasm and the importance of playfulness in work.

How the balance of play and hard work combine for greater happiness, success and the twin golden calves of capitalism: efficiency and productivity.

How innovation and creative growth can best arise out of doing simply for the sake and joy of the doing. When the pressure of an attatchment to a specific measurable outcome gives way to play, we can achieve a state of “playficiency.” As creatives and designers were uniquely suited to facilitate the tools and space to intentionally foster the failure that breeds success.

Join is for the next one next Tuesday the 26th 5:30-6:30 pm EST.

Link in bio 👆
#watchstackavl #hornsbycreative #community #inspiration #talk