That’s a wrap. Thanks to the panelists and attendees who joined us today for @aigaasheville ‘s Business and UNusual: How to Market During C19 and Beyond. Lots of valuable insights shared by @bloggeraishaadams @nmhairfield @nathan___jordan and @thecatherinecampbell
Be consistent with purpose.
Be vulnerable and real.
Ask “Why anyone should care” behind every action.
Solve for your community.
Double down on getting clear on your mission and values.
And please just don’t say “During these unprecedented times”
Stay tuned for recorded version for those who missed it.
Seems like a good time for an intro for those who don’t know me. I’m John Hornsby. Tomorrow at noon I’ll be moderating this virtual panel discussion Business as UNusual: Marketing During C19 and Beyond with @aigaasheville.
I’m the Founder and Chief Creative Ninja of Hornsby Creative. Over the course of my 25 year career I’ve served in leadership for various creative companies. I’ve rarely held a traditional job, always finding my way into unique situations whether running a DIY performance space, playing in bands while running the art department for a special events company, driving an RV around the country with my wife @aniliaj or managing signs and graphics companies.
Most recently I served as Co-Creative Director at GIGANTIC! and Center Manager when G! was acquired by Allegra | Image 360 Asheville.
As the effects of Covid 19 began to affect our community and brought values into sharper clarity, I moved on from that role and have refocused back on family, community and our own business. As a founding executive board member of AIGA Asheville, board member emeritus of the Asheville Affiliates and part of the organizing team for Creative Mornings AVL, the intersection of community, story and design is a continued passion of mine.
Though I have deep experience in experiential, environmental design and sign related work, ultimately I’m an artist and designer first, a creative connector and a problem solver who loves creating art and illustrations, logo and branding design, teaching and creative strategy. In between zoom meetings and kids lunches I love getting out on the trail with our family and dog.
Join me and our stellar panelists @bloggeraishaadams
Tomorrow at noon. Link in bio
“Should I say something on social media?” “Should I say something to my clients?” “What do I say to promote my business but not look selfish?” “What if I say the wrong thing?” If you’ve pondered any of these thoughts over the past few months, this event is for you!
With the shift to social distancing, remote working, and self-isolation, COVID-19 has left many business owners wondering if and how they should creatively market their services.
During this Zoom panel discussion, we’ll talk to a group of marketing professionals and local business owners that have addressed marketing in creative ways over the past few months, touching on tactics & approaches businesses can and should use right now.
Why I wear a mask. My wife is high risk immunocompromised. For her and others like her I wear a mask. My mother has a pulmonary condition. For her and others like her I wear a mask. My cousin is in chemotherapy. For her and for others like her I wear a mask. It shows care and respect for others.
Wearing a mask is not living on a state of fear, or oppression against my liberties. I am sending a signal of compassion. That your increased safety, even if minimal, is more important than my minor inconvenience. Because I want it to be and feel safer for all of us to get back out and about.
Is it true that viruses are smaller than the holes the fabric so they can still get through? Yes. (Fun fact : viruses have no color because they are smaller than the wavelength of visible light.) Is it also true that a cloth mask likely stops *some* of them in aeresol form? Yes. Some, varying on type and layers of fabric. So some protection is better than none. But don’t let it lull you into a false sense of security either.
Wear the mask. But please also presume it won’t fully protect you. Still act like wearing the mask won’t keep you safe, and take the same precautions. Don’t touch your mask. The virus can live on it for 7 days. Make sure it covers your nose. Did you notice the tests for it are nasal swabs? Don’t pull it down to talk, cough or sneeze. And still keep 6 ft from people you don’t share a house with. Wash those hands a lot. I can’t tell you how many guys I’ve seen leave the bathroom without washing their hands. I’ll get outside for sure, but be respectful and responsible as I do.
This quote came from my darling wife @aniliaj who loves nothing more than lying in bed reading books, eating croissants and drinking coffee. 🥐 ☕. The other things are just so hard some days. Especially now. 😩. Here’s hoping you find the strength to accomplish anything on your list today. 🏅. Swipe right for process vid 👉. #typespire #typespiration #typegang
#typism #typelove #ligaturecollective #handlettering #handmadefont #typism #artoftype #typematters #typography #lettering #letters #art #artist #artistsoninstagram #arte #instaart #illustration #artoftheday #illustratorsoninstagram #illustrationartists #hornsbycreative #covidlife #aigaasheville
Got a new pen for my tablet today. Also decided to give Adobe Fresco a try. I’ve been wanting to do some illustrated portraits so this one of @aniliaj was my test run to get a feel for the pen and software. Swipe right for time-lapse.
Here’s a fun little art project you can do with your kids.
Finger paint on plastic and then pull a print off of it.
To do this, spread some finger paint on a flat plastic piece or anything non absorbent. Maybe even your bathroom floor!
Write a simple message on it. Just make sure to write backwards. (You might want to practice that one). The goal is for your finger to remove the paint to create the letters, or other design of your choosing.
Then gently lay a piece of paper on top and rub it with your hands or a spoon all around. Not too hard if of you put letters on or else paint might smooth into the letters.
Then gently pull up the paper starting on one side and slowly pulling straight up.
Share your fun projects with me too!
#hornsbycreative #community #education #covidlife #kidart #artprojects #kids #childhoodunplugged
Emerson and I spent time watching one of @robertedwardgrant ‘s live stream geometry classes today and I ended up with this based off of metatron’s cube. Thinking this should cover math and art class for the duration of the quarentine.
#creativity #creative #topcreator #draw
#drawing #drawings #sketch #sketchdaily #ashevillartists #sketchbook
#geometry #sacredgeometry #hornsbycreative #covidlife