Riparian Turtle Moodboard

Riparian Turtle Moodboard

Here’s a moodboard for a current logo /branding project I’m working on for Blue Earth Planning, Engineering & Design.
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The moodboard is part of the collaborative design process where we select inspirational imagery that represents the mood we are looking to evoke with the brand design. The imagery is not intended to be taken too literally and just helps establish some boundaries within which to focus our creative work.
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As the client is a unique values based hydroengineering firm, we’ve focused on drawing our primary inspiration from riparian topography and turtle imagery. Through our detailed discovery process we’ve identified these as our key elements.
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Stay tuned for more to come!
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#hornsbycreative #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife  #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #printdesign #topcreator
#logodesign #logodesinger #brandmark #logomark
#nonprofitdesign

Street Art Mural Design

Street Art Mural Design

A little street art mural I helped design for @giganticavl with applied aerosol skills by @speech_impediment

#muralsartmagic #hornsbycreative #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife  #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #environmentaldesign #spacedesign

A quick watercolor sketch of a prismatic “J” just because

A quick watercolor sketch of a prismatic “J” just because

A quick watercolor sketch of a prismatic “J” just because.

#watercolor #watercolorsofinstagram #watercolour #cartel_watercolorists #waterblog #typespire #typespiration #typegang
#typelove #ligaturecollective #handlettering #handmadefont #typism #artoftype #typematters #typography #lettering #letters
#hornsbycreative

Higher Health Website Under Way

Higher Health Website Under Way

I’m in the midst of wrapping up new logo and branding development for @higher_health and we’re starting to transition into the new website design. Can’t wait to share the full package when it’s all ready.

But you don’t have to wait to start living your best life now. In the meantime you can go sign up to be the first to know what Rachel’s got coming between her healthy living workshops, yoga instruction nutritional products and more at www.higherhealthnow.com

#hornsbycreative #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife  #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #webdesig #websitedesigner #ashevilledesigner

Asheville Fauxsaic

Asheville Fauxsaic

I decided to try my hand at one of these #fauxsaics that have been catching my eye. Created in illustrator by making some patterns and brushes and then adding minor distortions and variations, then bringing into photoshop to dirty up and add lighting and feet. Bare feet seemed appropriate for #Asheville.

Riding away from Asheville, I had some time to kill on a bus ride to visit some family.
#art #artist #artistsoninstagram #arte  #instaart #illustration #artoftheday #illustratorsoninstagram #illustrationartists #creativity #creative #topcreator #draw
#ashevillartists #hornsbycreative #typespire #typespiration #typegang
#typelove #ligaturecollective #handlettering #handmadefont #typism #artoftype #typematters #typography #lettering #letters

Dover Crane & Construction Logo getting phased into fleet

Dover Crane & Construction Logo getting phased into fleet

Nice to see the new logo I designed for Dover Crane & Construction starting to get phased into the fleet.

#vehiclegraphics #fleetgraphics #logodesign #typespire #typespiration #typegang
#hornsbycreative #typelove #ligaturecollective #handlettering #typism #artoftype #typematters #typography #lettering #letters #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife  #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #printdesign #topcreator

The view from my desk this morning.

The view from my desk this morning.

The view from my desk this morning. A little light weekend reading stacked up. Always be learning, revisiting the basics, exploring the edges and finding new inspiration to push beyond what’s accepted.
#hornsbycreative #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife  #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #printdesign #topcreator
#logodesign #logodesigner #brandmark #logomark #nonprofitdesign #creativelifehappylife #bookillustration
#bookstagram #succulents #fridayvibes

Another 5 Star Review

Another 5 Star Review

Another 5 star review from a happy client at @hallfletcheravl ! “John Hornsby worked on the rebranding of our school’s PTO logo and did a wonderful job! Mr. Hornsby was organized, creative and all responses were timely. The outcome logo fits our school’s theme perfectly and everyone loves it. Thank you so much Hornsby Creative! Great job!” It’s a joy and an honor to help organizations working to improve the world improve the impact and effectiveness of their visual communications and story telling.

Whether it’s new logo and branding, storefront, interior experience or exhibit design, myself and my vetted network of creative collaboration partners are here to help! For over 20 years I’ve helped businesses from solopreneur to fortune 500 alike, with creative strategy and visual story telling.
Ready to collaborate on your next project?
Contact me today. Link in bio.

@avlcityschools #hornsbycreative #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife  #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #printdesign #topcreator
#logodesign #logodesigner #brandmark #logomark #nonprofitdesign #creativelifehappylife #acs #ashevillycityschools #hfe #hallfletcher

Process Peek

Process Peek

He’s a moodboard for a new brand I’m working on. I love this stage of the process when we move from discovery interview and research to putting together some visual inspiration.

When I check in at this stage, it’s an honor to hear my client partners say things. like “You hit the nail on the head.” “You’re very intuitive and really good at what you do.” OR “It’s like you’ve known me for years.” All of these are actual quotes and could run the risk of giving me a big head. Except that it’s really more about my collaborative process which I’ve adapted from other folks smarter than me. It is set up specifically to generate these type of results and honestly most anyone could follow the same process and get good results too.

Now into the creative ideation bit of logo drafts. Wish me luck!

#hornsbycreative #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife  #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #printdesign #topcreator
#logodesign #logodesinger #brandmark #logomark #trusttheprocess
#moodboard