We recently had the pleasure of working on a rebrand for local Asheville restaurant Rosetta’s Kitchen.
As can happen with a homegrown brand that’s been around for years, they had developed lots of different logo versions and other art over time. One goal was to bring a more unified look to the brand while still maintaining its noncorporate brand diversity.
Here is a mood board that was part of our rebrand process for Rosetta’s Kitchen. As part of our discovery sessions, we identified some key elements that we wanted to incorporate into an authentic brand that would resonate with
Seems like a good time for an intro for those who don’t know me. I’m John Hornsby. Tomorrow at noon I’ll be moderating this virtual panel discussion Business as UNusual: Marketing During C19 and Beyond with @aigaasheville.
I’m the Founder and Chief Creative Ninja of Hornsby Creative. Over the course of my 25 year career I’ve served in leadership for various creative companies. I’ve rarely held a traditional job, always finding my way into unique situations whether running a DIY performance space, playing in bands while running the art department for a special events company, driving an RV around the country with my wife @aniliaj or managing signs and graphics companies.
Most recently I served as Co-Creative Director at GIGANTIC! and Center Manager when G! was acquired by Allegra | Image 360 Asheville.
As the effects of Covid 19 began to affect our community and brought values into sharper clarity, I moved on from that role and have refocused back on family, community and our own business. As a founding executive board member of AIGA Asheville, board member emeritus of the Asheville Affiliates and part of the organizing team for Creative Mornings AVL, the intersection of community, story and design is a continued passion of mine.
Though I have deep experience in experiential, environmental design and sign related work, ultimately I’m an artist and designer first, a creative connector and a problem solver who loves creating art and illustrations, logo and branding design, teaching and creative strategy. In between zoom meetings and kids lunches I love getting out on the trail with our family and dog.
Join me and our stellar panelists @bloggeraishaadams
Tomorrow at noon. Link in bio
Raising a chilled can in memory of those who have made the ultimate sacrifice for our way of life. Let’s honor that with our choices and respect for each other.
The can pattern in this mockup started as a geometric watercolor I did. I then vectorized it and turned it into a pattern. Then I mapped that onto this three dimensional can and superimposed it into a photo I took at Black Balsam. The font used here is Caravan.
This quote came from my darling wife @aniliaj who loves nothing more than lying in bed reading books, eating croissants and drinking coffee. 🥐 ☕. The other things are just so hard some days. Especially now. 😩. Here’s hoping you find the strength to accomplish anything on your list today. 🏅. Swipe right for process vid 👉. #typespire #typespiration #typegang
#typism #typelove #ligaturecollective #handlettering #handmadefont #typism #artoftype #typematters #typography #lettering #letters #art #artist #artistsoninstagram #arte #instaart #illustration #artoftheday #illustratorsoninstagram #illustrationartists #hornsbycreative #covidlife #aigaasheville
Last year I was tapped to design the holiday card for the Van Winkle Law Firm.
Interestingly, many of the lawyers are also musicians and each year they record a holiday song. One of the requirements of the brief was that a lot of the members of the firm had to be represented. It was also the 50th anniversary of Sgt Peppers. So I pitched the idea of the holiday card being a “record” that played off of the classic album design. It included a printed insert that had download instructions for listening to their collection of holiday tunes.
This was definitely one of my favorite projects from last year.
Here’s a simple straight all American style logo I did a little while back for my mechanic, crane operator and all around good guy Jeff Dover. A little stars and bars monogram for a stellar client and operational partner.
Times are tough right now and so are we. Let’s design a better future.
We got this!
#hornsbycreative #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #printdesign #topcreator
#logodesign #logodesinger #brandmark #logomark #aigaasheville
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