We recently had the pleasure of working on a rebrand for local Asheville restaurant Rosetta’s Kitchen.
As can happen with a homegrown brand that’s been around for years, they had developed lots of different logo versions and other art over time. One goal was to bring a more unified look to the brand while still maintaining its noncorporate brand diversity.
Here is a mood board that was part of our rebrand process for Rosetta’s Kitchen. As part of our discovery sessions, we identified some key elements that we wanted to incorporate into an authentic brand that would resonate with
I recently completed this logo design for @higher_health. Rachel is a health coach, nutritionist, yoga instructor and all around amazing human. Her business is providing healthy living coaching to successful business performers. Her ideal clients are those who want to elevate
I’ve been digging into a new brand design today.
I always explore images around keywords I gather from a face to face review of my discovery questionnaire. I research symbolism around certain keywords such as values and brand qualities to include color theory and psychology, historical and mystical symbolism, sacred geometry, numerology, gemstones and other earthly and cosmic elements, plants and herbs, animals and galaxies. The micro and the macro combine in an alchemal process that begins to reveal appropriate and powerful brand iconography. I also look at the target audience psycographics of what visually resonates with them. ⭐
It may sound a bit woo woo, and I’m really not much of a woo woo person. I do find all of these studies very interesting from a pragmatic point of view. Basically all of that info whether scientific, pseudo scientific, spiritual, mystical or otherwise, whether “true” or not, resides in our collective consciousnesses and in our visual and cultural Canon, and so therby has meaning and influence.
They say a picture is worth a thousand words. A logo imbues thousands years of symbolic information into a single mark of power.
What’s your superpower?
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#logodesign #logodesinger #brandmark #logomark #brandalchemy #multidimensionalbranding #designforgood #logo #icon
As we worked through my discovery process we began to hone in on a few elements of authentic meaning. The tree was a core element of the existing old logo and remained an obvious and desired metaphor with the “Roots” in the name. It is suggestive of the holistic environment she provides. Tress are an ecosystem unto themselves that provide safe haven for various forms of life as well as protection, shade and support. Trees grow in their own way, patiently and as they should.
I recently completed a job creating logo designs for The Tiny Kitchen. The owner Michelle makes fantastically delicious small cakes. I’ve tasted four of them and they all are to die for. Local folks should definitely try them. Yum!
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