What a great event today at Focal Point Coworking, hearing from members of the local media on how to best connect with them. Awesome networking with some familiar and some new faces. Photo by the amazing @scratchmademedia
It’s been a week since Climate Con wrapped up. Producing event related design is one of my areas of expertise that I truly enjoy working on.
Big shout out to the folks at Hnycmb Creative who built the brand and website for the Climate Con event. Credit due where credit is due and all. My role on this one was more signage layout and consultation for our mutual client the Collider. 🎉
Back in the day I was the director of the art department for a large special events company that pulled off large scale events every day. I also used to have my own venue where mostly live music events took place. I’m not bragging just sharing my unique experience that I bring to the table. 🎉
When you work with John Hornsby Creative, you can benefit from the advantage of that experience along with our other background in promotions, signage and event based marketing.
As can only come from years in the trenches, I understand the unique needs and challenges involved in the design of not only “outside of the box” event brand and graphics but also flow, timing, set design, marketing and communications and more. It can be stressful, but I bring a steady calm and sense of fun to help ease the process. Some other Asheville events I’ve collaborated on include Moog fest and the NCSHRM conference. I’m not a full time event planner but if YOU are, we should definitely be talking about how I can help make your next main event more successful, through the power of well thought out and executed branding and design.
#hornsbycreative #eventdesign #ashevilledesigner #design #smallbusiness #entrepreneurlife #828isgreat #weareclimatecity #businessbranding
#environmentaldesign #signdesign #specialeventdesign #collaboaration
Last night I had the pleasure of presenting at the Asheville Design Salon along with some other amazing local sign pros. Honored and humbled to be part of the talent pool in this amazing city. Much respect for the sign painters and makers pushing boundaries while honoring tradition, signcraft and local history.
“The key is not to prioritize what’s on your schedule, but to schedule your priorities.” ~ Stephen Covey
I thought I’d give a little more insight into my planner process. This is what it currently looks like. I’ve combined some things from the best self journal and bullet journaling.
I’ve got the day on the left broken into starting and ending the day with a gratitude reflection to help cultivate positive mindset. Then I pick a goal or focus for the day which is distilled from what I have going on at the moment.
Then I’ve got my action list for the day which I use some bullet journal style notation on.
I pick an inspirational quote that has to do with my goal or focus for the day as something to mediate on and craft a social media /blog post around.
Then I have my schedule which I list in two columns. On the left is my time as I plan to spend it. On the right is how I actually spent it. It’s ok of I don’t spend it exactly as I planned but doing this helps me to mentally check in and ask myself throughout the day: “Is THIS really how I should be spending my time RIGHT Now?” It helps to cultivate the mindfulness y’all.
On the facing page are daily notes on my action items, grocery lists, doodles, whatever I need it to be, really. Flexible space to fill or leave blank.
Don’t waste time worrying about what might go wrong. Focus on what you can do at is right. Thank fear for its unsolicited opinion (it has a job to do after all and it’s not going anywhere) and then kindly brush it aside and move on.
This doesn’t mean pretending challenges and perils don’t exist. It’s a subtle shift of focus and energy around them and toward the solution. It’s about what you choose to empower within yourself. Fear or love. Everything is ultimately a choice between the the two.
These past few months have been a lot of seed planting.
I always approach the sales side of the business as more of a farmer than a hunter. A patient approach to building long term relationships over the quick hunt for a fast transaction.
I don’t just want to sell someone my services, I want to take the time to get to know them and find out what they are passionate about and what their hopes and struggles are. Then see in what creative ways I can keep them grow their business. That may not mean some service I offer. It may simply be an introduction to someone else or sharing a resource. If the time comes that I can be of service, great. Until then we can still be friends, and I’ve still got your back and will cheer you on.
This quote reminds me of a similar favorite one which I paraphrase as “The biggest obstacle to progress is not ignorance, but the illusion of knowledge.” It’s not necessarily through lack of effort that our message doesn’t get through. First we have to really be listening not only to what is said but to what is not said. Then our message needs to be created and delivered in a way that will be received at a time when our audience is open to receiving it. It’s sounds simple, but it’s not.
Just as we can let a little knowledge, fool us into thinking we know more than we actually do, so do we often think that just because we have said something once, a certain way, that it has been understood as intended. If you’ve every managed people or raised children you know this is not the case!
Your visual brand is one piece of this, your copy is another, your seo is another and the design of the environment that your audience enters into, in physical space. These are all pieces of a complex web-puzzle of communication that needs to act in concert together. All while your trying to focus on the actual service your business provides.
Thankfully there’s no shortage of talented professionals that can help make it happen. I’m thankful to be one of them and to know so many that I can collaborate with as a team, to help take your communications to the next level.