Here’s a sneak peek at the pre vector sketch of one of many icons from a fun little C19 related project I’m wrapping up.
I got to bend my brain a little and figure out how to make an interactive pdf with some Java script to create multi state icons in a downloadable pdf. I don’t really know how to code much, but I do know how to find someone elses code close to what I want and tweak it. I had almost given up on getting it to work yesterday, but then cracked the code with a fresh head today. Feels good but I’m done staring at a screen for a bit.
I’ve been digging into a new brand design today.
I always explore images around keywords I gather from a face to face review of my discovery questionnaire. I research symbolism around certain keywords such as values and brand qualities to include color theory and psychology, historical and mystical symbolism, sacred geometry, numerology, gemstones and other earthly and cosmic elements, plants and herbs, animals and galaxies. The micro and the macro combine in an alchemal process that begins to reveal appropriate and powerful brand iconography. I also look at the target audience psycographics of what visually resonates with them. ⭐
It may sound a bit woo woo, and I’m really not much of a woo woo person. I do find all of these studies very interesting from a pragmatic point of view. Basically all of that info whether scientific, pseudo scientific, spiritual, mystical or otherwise, whether “true” or not, resides in our collective consciousnesses and in our visual and cultural Canon, and so therby has meaning and influence.
They say a picture is worth a thousand words. A logo imbues thousands years of symbolic information into a single mark of power.
What’s your superpower?
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#logodesign #logodesinger #brandmark #logomark #brandalchemy #multidimensionalbranding #designforgood #logo #icon
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