Seems like a good time for an intro for those who don’t know me. I’m John Hornsby. Tomorrow at noon I’ll be moderating this virtual panel discussion Business as UNusual: Marketing During C19 and Beyond with @aigaasheville.
I’m the Founder and Chief Creative Ninja of Hornsby Creative. Over the course of my 25 year career I’ve served in leadership for various creative companies. I’ve rarely held a traditional job, always finding my way into unique situations whether running a DIY performance space, playing in bands while running the art department for a special events company, driving an RV around the country with my wife @aniliaj or managing signs and graphics companies.
Most recently I served as Co-Creative Director at GIGANTIC! and Center Manager when G! was acquired by Allegra | Image 360 Asheville.
As the effects of Covid 19 began to affect our community and brought values into sharper clarity, I moved on from that role and have refocused back on family, community and our own business. As a founding executive board member of AIGA Asheville, board member emeritus of the Asheville Affiliates and part of the organizing team for Creative Mornings AVL, the intersection of community, story and design is a continued passion of mine.
Though I have deep experience in experiential, environmental design and sign related work, ultimately I’m an artist and designer first, a creative connector and a problem solver who loves creating art and illustrations, logo and branding design, teaching and creative strategy. In between zoom meetings and kids lunches I love getting out on the trail with our family and dog.
Join me and our stellar panelists @bloggeraishaadams
Tomorrow at noon. Link in bio
At the last @aigaasheville WatchStack with @brettamccall we watched the @simonegiertz @ted talk Why You Should Make Useless things.
It brought up some interesting conversations around success, enthusiasm and the importance of playfulness in work.
How the balance of play and hard work combine for greater happiness, success and the twin golden calves of capitalism: efficiency and productivity.
How innovation and creative growth can best arise out of doing simply for the sake and joy of the doing. When the pressure of an attatchment to a specific measurable outcome gives way to play, we can achieve a state of “playficiency.” As creatives and designers were uniquely suited to facilitate the tools and space to intentionally foster the failure that breeds success.
Join is for the next one next Tuesday the 26th 5:30-6:30 pm EST.
Link in bio 👆
#watchstackavl #hornsbycreative #community #inspiration #talk
Last year I was tapped to design the holiday card for the Van Winkle Law Firm.
Interestingly, many of the lawyers are also musicians and each year they record a holiday song. One of the requirements of the brief was that a lot of the members of the firm had to be represented. It was also the 50th anniversary of Sgt Peppers. So I pitched the idea of the holiday card being a “record” that played off of the classic album design. It included a printed insert that had download instructions for listening to their collection of holiday tunes.
This was definitely one of my favorite projects from last year.
Here’s a simple straight all American style logo I did a little while back for my mechanic, crane operator and all around good guy Jeff Dover. A little stars and bars monogram for a stellar client and operational partner.
Times are tough right now and so are we. Let’s design a better future.
We got this!
#hornsbycreative #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #printdesign #topcreator
#logodesign #logodesinger #brandmark #logomark #aigaasheville
More excerpts from yesterday’s @lets_makeamark Asheville event. Amazing to see all the talent culminating into stellar deliverables for organizations doing amazing work in our community and beyond.
#hornsbycreative #community #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #printdesign #topcreator
This was the first sign I designed for @giganticavl when we started teaming up last year. Always fun to play with double sided asymmetry.
It’s taken a little longer than the typical project to fulfill due to permitting hurdles and fabricator foibles. But we got it done and we’re all happy with how it turned out. Shout out to @chukkb for helping save the day with some last minute plasma cutting.
What I love about sign design is the blend of disciplines. Form and function. Architecture, construction, information design, graphic design, way finding, experiential design, typography… They all come together on a project like this. Lots to explore and play with. Never a dull day.
Exploring a little AR MAGIC today with @giganticavl
Shot a video of my phone shooting a video with my tablet, then shot a video of that video playing on the tablet with my phone.
#experientialmarketing #creativity #creative #topcreator #ar #hornsbycreative #design #inspiration #work #smallbusiness #businessbranding #animation #AugmentedReality