Feeling a little inspired after the @draplin workshop in Knoxville. I decided to finish out this monogram sketch I started during it, into a finished logo mark. Just for fun.
#hornsbycreative #logodesign #logodesinger #brandmark #fakelogo
In honor of tax day. Here is a logo I designed for my accountant last year.
#logodesign #hornsbycreative #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign
Here’s a moodboard for a current logo /branding project I’m working on for Blue Earth Planning, Engineering & Design.
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The moodboard is part of the collaborative design process where we select inspirational imagery that represents the mood we are looking to evoke with the brand design. The imagery is not intended to be taken too literally and just helps establish some boundaries within which to focus our creative work.
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As the client is a unique values based hydroengineering firm, we’ve focused on drawing our primary inspiration from riparian topography and turtle imagery. Through our detailed discovery process we’ve identified these as our key elements.
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Stay tuned for more to come!
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#hornsbycreative #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #printdesign #topcreator
#logodesign #logodesinger #brandmark #logomark
#nonprofitdesign
I recently completed this logo design for @higher_health. Rachel is a health coach, nutritionist, yoga instructor and all around amazing human. Her business is providing healthy living coaching to successful business performers. Her ideal clients are those who want to elevate
Nice to see the new logo I designed for Dover Crane & Construction starting to get phased into the fleet.
#vehiclegraphics #fleetgraphics #logodesign #typespire #typespiration #typegang
#hornsbycreative #typelove #ligaturecollective #handlettering #typism #artoftype #typematters #typography #lettering #letters #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #printdesign #topcreator
The view from my desk this morning. A little light weekend reading stacked up. Always be learning, revisiting the basics, exploring the edges and finding new inspiration to push beyond what’s accepted.
#hornsbycreative #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #printdesign #topcreator
#logodesign #logodesigner #brandmark #logomark #nonprofitdesign #creativelifehappylife #bookillustration
#bookstagram #succulents #fridayvibes
Another 5 star review from a happy client at @hallfletcheravl ! “John Hornsby worked on the rebranding of our school’s PTO logo and did a wonderful job! Mr. Hornsby was organized, creative and all responses were timely. The outcome logo fits our school’s theme perfectly and everyone loves it. Thank you so much Hornsby Creative! Great job!” It’s a joy and an honor to help organizations working to improve the world improve the impact and effectiveness of their visual communications and story telling.
Whether it’s new logo and branding, storefront, interior experience or exhibit design, myself and my vetted network of creative collaboration partners are here to help! For over 20 years I’ve helped businesses from solopreneur to fortune 500 alike, with creative strategy and visual story telling.
Ready to collaborate on your next project?
Contact me today. Link in bio.
@avlcityschools #hornsbycreative #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #printdesign #topcreator
#logodesign #logodesigner #brandmark #logomark #nonprofitdesign #creativelifehappylife #acs #ashevillycityschools #hfe #hallfletcher
He’s a moodboard for a new brand I’m working on. I love this stage of the process when we move from discovery interview and research to putting together some visual inspiration.
When I check in at this stage, it’s an honor to hear my client partners say things. like “You hit the nail on the head.” “You’re very intuitive and really good at what you do.” OR “It’s like you’ve known me for years.” All of these are actual quotes and could run the risk of giving me a big head. Except that it’s really more about my collaborative process which I’ve adapted from other folks smarter than me. It is set up specifically to generate these type of results and honestly most anyone could follow the same process and get good results too.
Now into the creative ideation bit of logo drafts. Wish me luck!
#hornsbycreative #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #printdesign #topcreator
#logodesign #logodesinger #brandmark #logomark #trusttheprocess
#moodboard
I’ve been digging into a new brand design today.
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I always explore images around keywords I gather from a face to face review of my discovery questionnaire. I research symbolism around certain keywords such as values and brand qualities to include color theory and psychology, historical and mystical symbolism, sacred geometry, numerology, gemstones and other earthly and cosmic elements, plants and herbs, animals and galaxies. The micro and the macro combine in an alchemal process that begins to reveal appropriate and powerful brand iconography. I also look at the target audience psycographics of what visually resonates with them. ⭐
It may sound a bit woo woo, and I’m really not much of a woo woo person. I do find all of these studies very interesting from a pragmatic point of view. Basically all of that info whether scientific, pseudo scientific, spiritual, mystical or otherwise, whether “true” or not, resides in our collective consciousnesses and in our visual and cultural Canon, and so therby has meaning and influence.
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They say a picture is worth a thousand words. A logo imbues thousands years of symbolic information into a single mark of power.
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What’s your superpower?
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#hornsbycreative #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #printdesign #topcreator
#logodesign #logodesinger #brandmark #logomark #brandalchemy #multidimensionalbranding #designforgood #logo #icon
#symbol
No matter how busy I get, it is my goal for every client to feel like they are my most important client. Feeling thankful for my early clients who showed faith in me and and gave me the chance to do my best work. Every time, even better is the goal.⠀
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#hornsbycreative #design #inspiration #work #smallbusiness #businessbranding #entrepeneur #entrepeneurlife #ashevillebusiness #smallbusiness #creative #creativity #branding #graphicdesign #triplebottonline #climatecityavl #greenbusinessbranding #environmentaldesign #designforgood #environmentaldesign #logodesign #nonprofitdesign #asheville #ashevilledesigner