Here’s a simple straight all American style logo

Here’s a simple straight all American style logo

Here’s a simple straight all American style logo I did a little while back for my mechanic, crane operator and all around good guy Jeff Dover. A little stars and bars monogram for a stellar client and operational partner.

Times are tough right now and so are we. Let’s design a better future.
We got this!
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#logodesign #logodesinger #brandmark #logomark #aigaasheville

A couple weekends ago I participated in @lets_makeamark Asheville.

A couple weekends ago I participated in @lets_makeamark Asheville.

A couple weekends ago I participated in @lets_makeamark Asheville. I worked with Team of awesome creative ladies on a project for Appalachian Wildlife’s initiative Wands for Wildlife. They encourage and collect used máscara wands to be upcycled as a tool for rehabilitating little critters in need.

As part of the identity package we put together for them, I created a few animal icons. One for each of the three main animal types they support. This one is for all the mammals out there.
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#nonprofitdesign

Simple stars and bars themed logo

Simple stars and bars themed logo

Simple stars and bars themed logo I whipped up this weekend for my mechanic, crane operator, all American builder and general get sh*t doner, Jeff.

Sometimes you get a nice easy one. Simple brief. Obvious answer. First idea was the winner. No need to over think it. Knocked it out in an afternoon.

BUT they are usually not this easy AT ALL. It can always go either way. Helps to have a cool client who just trusted me to do my thing and take it.
#hornsbycreative #logodesign #logodesinger #starsandbars #ashevilledesign #aigaasheville #creative #design

Riparian Turtle Moodboard

Riparian Turtle Moodboard

Here’s a moodboard for a current logo /branding project I’m working on for Blue Earth Planning, Engineering & Design.
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The moodboard is part of the collaborative design process where we select inspirational imagery that represents the mood we are looking to evoke with the brand design. The imagery is not intended to be taken too literally and just helps establish some boundaries within which to focus our creative work.
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As the client is a unique values based hydroengineering firm, we’ve focused on drawing our primary inspiration from riparian topography and turtle imagery. Through our detailed discovery process we’ve identified these as our key elements.
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Stay tuned for more to come!
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#logodesign #logodesinger #brandmark #logomark
#nonprofitdesign

Process Peek

Process Peek

He’s a moodboard for a new brand I’m working on. I love this stage of the process when we move from discovery interview and research to putting together some visual inspiration.

When I check in at this stage, it’s an honor to hear my client partners say things. like “You hit the nail on the head.” “You’re very intuitive and really good at what you do.” OR “It’s like you’ve known me for years.” All of these are actual quotes and could run the risk of giving me a big head. Except that it’s really more about my collaborative process which I’ve adapted from other folks smarter than me. It is set up specifically to generate these type of results and honestly most anyone could follow the same process and get good results too.

Now into the creative ideation bit of logo drafts. Wish me luck!

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#moodboard

Mood Board : Logo Branding Sneak Peek

Mood Board : Logo Branding Sneak Peek

Sneak peek of a mood board for a current branding project.

I put a lot of preliminary work into each logo design including digging in deep with the client to explore both their values and those of their ideal client. Then I research the competition, history, folklore and color psychology building a common thread of visual iconography to provide the framework from which to design.

The discovery and research process is as every bit as rewarding for me as the actual creative graphic design. And it helps ensure a final result that doesn’t just look good. It works.

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#branding #ashevilledesigner #ashevillartists