Seems like a good time for an intro for those who don’t know me. I’m John Hornsby. Tomorrow at noon I’ll be moderating this virtual panel discussion Business as UNusual: Marketing During C19 and Beyond with @aigaasheville.
I’m the Founder and Chief Creative Ninja of Hornsby Creative. Over the course of my 25 year career I’ve served in leadership for various creative companies. I’ve rarely held a traditional job, always finding my way into unique situations whether running a DIY performance space, playing in bands while running the art department for a special events company, driving an RV around the country with my wife @aniliaj or managing signs and graphics companies.
Most recently I served as Co-Creative Director at GIGANTIC! and Center Manager when G! was acquired by Allegra | Image 360 Asheville.
As the effects of Covid 19 began to affect our community and brought values into sharper clarity, I moved on from that role and have refocused back on family, community and our own business. As a founding executive board member of AIGA Asheville, board member emeritus of the Asheville Affiliates and part of the organizing team for Creative Mornings AVL, the intersection of community, story and design is a continued passion of mine.
Though I have deep experience in experiential, environmental design and sign related work, ultimately I’m an artist and designer first, a creative connector and a problem solver who loves creating art and illustrations, logo and branding design, teaching and creative strategy. In between zoom meetings and kids lunches I love getting out on the trail with our family and dog.
Join me and our stellar panelists @bloggeraishaadams
Tomorrow at noon. Link in bio
“Should I say something on social media?” “Should I say something to my clients?” “What do I say to promote my business but not look selfish?” “What if I say the wrong thing?” If you’ve pondered any of these thoughts over the past few months, this event is for you!
With the shift to social distancing, remote working, and self-isolation, COVID-19 has left many business owners wondering if and how they should creatively market their services.
During this Zoom panel discussion, we’ll talk to a group of marketing professionals and local business owners that have addressed marketing in creative ways over the past few months, touching on tactics & approaches businesses can and should use right now.
Big happy birthday shout out to local community podcasters @makingitinasheville. I won their birthday giveaway contest, which included some awesome home baked chocolate cookies, this super comfy shirt from @moonlightmakers, a sweet little note and some one on one brainstorming time with Sarah and Scott. Way to bring some physical deliverables into our screen fatigued new normal.
Also a big thank you to fellow designer @ampd_designs
who tagged me in the contest. I might share a cookie with you if it weren’t for social distancing and all.
If you haven’t heard their podcast yet, there is a recent one with Moonlight Makers. Go check out Making It In Asheville on @spotify @applepodcasts or wherever you download your digital ear snacks.
Last year I was tapped to design the holiday card for the Van Winkle Law Firm.
Interestingly, many of the lawyers are also musicians and each year they record a holiday song. One of the requirements of the brief was that a lot of the members of the firm had to be represented. It was also the 50th anniversary of Sgt Peppers. So I pitched the idea of the holiday card being a “record” that played off of the classic album design. It included a printed insert that had download instructions for listening to their collection of holiday tunes.
This was definitely one of my favorite projects from last year.
This quote reminds me of a similar favorite one which I paraphrase as “The biggest obstacle to progress is not ignorance, but the illusion of knowledge.” It’s not necessarily through lack of effort that our message doesn’t get through. First we have to really be listening not only to what is said but to what is not said. Then our message needs to be created and delivered in a way that will be received at a time when our audience is open to receiving it. It’s sounds simple, but it’s not.
Just as we can let a little knowledge, fool us into thinking we know more than we actually do, so do we often think that just because we have said something once, a certain way, that it has been understood as intended. If you’ve every managed people or raised children you know this is not the case!
Your visual brand is one piece of this, your copy is another, your seo is another and the design of the environment that your audience enters into, in physical space. These are all pieces of a complex web-puzzle of communication that needs to act in concert together. All while your trying to focus on the actual service your business provides.
Thankfully there’s no shortage of talented professionals that can help make it happen. I’m thankful to be one of them and to know so many that I can collaborate with as a team, to help take your communications to the next level.
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