Seems like a good time for an intro for those who don’t know me.

Seems like a good time for an intro for those who don’t know me.

Seems like a good time for an intro for those who don’t know me. I’m John Hornsby. Tomorrow at noon I’ll be moderating this virtual panel discussion Business as UNusual: Marketing During C19 and Beyond with @aigaasheville.
I’m the Founder and Chief Creative Ninja of Hornsby Creative. Over the course of my 25 year career I’ve served in leadership for various creative companies. I’ve rarely held a traditional job, always finding my way into unique situations whether running a DIY performance space, playing in bands while running the art department for a special events company, driving an RV around the country with my wife @aniliaj or managing signs and graphics companies.
Most recently I served as Co-Creative Director at GIGANTIC! and Center Manager when G! was acquired by Allegra | Image 360 Asheville.
As the effects of Covid 19 began to affect our community and brought values into sharper clarity, I moved on from that role and have refocused back on family, community and our own business. As a founding executive board member of AIGA Asheville, board member emeritus of the Asheville Affiliates and part of the organizing team for Creative Mornings AVL, the intersection of community, story and design is a continued passion of mine.
Though I have deep experience in experiential, environmental design and sign related work, ultimately I’m an artist and designer first, a creative connector and a problem solver who loves creating art and illustrations, logo and branding design, teaching and creative strategy. In between zoom meetings and kids lunches I love getting out on the trail with our family and dog.

Join me and our stellar panelists @bloggeraishaadams
@brightplanning
@moonlightmakers
@nathan___jordan
Tomorrow at noon. Link in bio

#aigaasheville #aigaavl
#ashevillemarketing #ashevillebusiness #smallbusiness #828isgreat #hornsbycreative #community #covidlife #quarantinelife #designyourlife #designtalks #creative #facilitation #ashevillestrong #aiga #marketing #marketingtips #marketingstrategy #talk #learning #design #inspiration #designer

WatchStack Report: Playficiency

WatchStack Report: Playficiency

At the last @aigaasheville WatchStack with @brettamccall we watched the @simonegiertz @ted talk Why You Should Make Useless things.

It brought up some interesting conversations around success, enthusiasm and the importance of playfulness in work.

How the balance of play and hard work combine for greater happiness, success and the twin golden calves of capitalism: efficiency and productivity.

How innovation and creative growth can best arise out of doing simply for the sake and joy of the doing. When the pressure of an attatchment to a specific measurable outcome gives way to play, we can achieve a state of “playficiency.” As creatives and designers were uniquely suited to facilitate the tools and space to intentionally foster the failure that breeds success.

Join is for the next one next Tuesday the 26th 5:30-6:30 pm EST.

Link in bio 👆
#watchstackavl #hornsbycreative #community #inspiration #talk