fbpx

LOGO & BRANDING PACKAGES

A brand is so much more than a logo. In today's myriad of platforms, you'll need multiple brand marks in multiple color variations, font pairings, color palette, and clear guidelines for the tone of voice, use of imagery, and more. How people think and feel about your business is your brand. How we influence that perception is branding. With decades of professional experience, we’ve helped businesses large and small figure out their story and how to tell it.

Share:

Photo of a brand guide for United Way laying open on a blue background with a closed version above.

We take a thoughtful approach to getting to know the heart and soul of your business and your ideal customer. Where those two intersect is the sweet spot from which we design your brand.

Venn diagram of Hornsby Creative's design process
A loptop is open in front of a stack of graphic design books

Brand Audit / Brand Strategy Pack

We help reflect the strengths and weaknesses of your organization and its place in the context of the current marketplace. Together we use creative thinking to develop communication and design needs, tangible products, crafted experiences and clear plans of action to take your business to the next level.

 

If any of these sounds like you, this is the best place to start:

 

Your existing business feels old and outdated and you need to elevate your strategy to match your current vision.

You need to take your brand to the next level with a fresh outside perspective on marketing, fundraising, communications, or sales.

You are a multifaceted brand with sub-brands and need to brand a new initiative or re-brand an existing one.

Your trying to tackle the next phase of growth and your existing resources are tied up in daily ops.

Our Process:
It’s typically 4, 1.5-2 hour workshop sessions over about 4 weeks. We will work through our frameworks to discover and clarify their brand’s key components.

This leads to a detailed report clarifying your brands:

 

  1. Brand Discovery

    1. Mission

    2. Positioning 

    3. Paragons

    4. SWOT

    5. Audience

    6. Values

    7. Voice

    8. Feedback (Internal + External)

    9. Goals

  2. Brand Messaging

    1. Brand Purpose

    2. What you really sell

    3. Unique Value Proposition Framework

    4. Brand Archetype

    5. Tone

    6. Key Messaging

      1. Key Rallying Message

      2. Core messaging

    7. Content Strategy

  3. Next Key Steps

With over 20 years professional experience we’ve helped businesses large and small figure out their story and how to tell it.

The Startup Brand Design Pack

For businesses that operate primarily online without a physical brick and mortar location.

Includes: 

Discovery interview: Light research on competition and industry

3 Initial rough sketch logo mark concept designs

2 Logo drafts (two layout variations)

Up to 3 revisions on final logo

Final logo in full color and single color in up to two layout variations

A basic color palette and font recommendations

1 Business card mockup

Social media icon

Deliver package of flattened files organized for print and web.

The Base Brand Design Pack

Most Popular!

Includes: 

Everything in Startup

Discovery interview

Deeper research on competition and industry

3 Initial rough sketch concept designs

3 Logo drafts (two layout variations)

Up to 3 revisions

Final logos in full color and single color in up to five brand mark variations

A color palette and font recommendations

A full brand style guide to include:

Social media banners for up to three platforms

Branding Accent Marks: up to three marks, symbols, or patterns for increased brand impact

2 mock-ups of branding in use for merchandise, sign, etc. (specific choice dependent on need.)

Recommended font family for use in marketing communications. (typically two-three fonts.)

Set up print-ready business card1s template.

(Actual printing costs additional.)

Higher Health Now Logo

The Pro Brand Design Pack

Includes: Everything in Startup and base PLUS

Additional library of brand marks as needed up to five.

Brand Strategy and marketing workshop.

Photo of a brand guide for United Way laying open on a blue background with a closed version above.

If you have ongoing needs, complex multi-phase projects, or regular consultation then an ongoing retainer plan is the way to go. We have three basic levels to choose from. We focus more on results than hours. When we work with you to determine the scope of your needs and desired outcomes we can help select the plan that is the best fit.

With over 25 years designing and building branded experiences, we’ve learned a thing or two about what works. Having spent decades in the trenches acting a liaison between architects, developers, tenants, design teams and municipalities, we can advocate for you as we distill the complex into a clear system. Together as we’ll help navigate designing and implementing your next branded experience.

With decades of professional experience we’ve helped businesses large and small figure out their story and how to tell it. How people think and feel about your business is your brand. We take a thoughtful approach to getting to know the heart and soul of your business and your ideal customer. Where those two intersect is the sweet spot from which we design your brand.

Don’t drown in details. Embrace growth and results. Our retainer plans free you from the overwhelm of ongoing needs, multi-phase projects, and constant consultations. Focus on what matters – we’ll handle the rest. Let’s tailor a plan that delivers outcomes, not just billable hours.

Elevate your physical brand presence. From environments to wayfinding and events, our experience packs turn spaces into engaging stories. With 25+ years crafting brand experiences, we simplify your journey from vision to reality. Partner with us for impactful branded moments.

Your brand speaks for you. Let’s make it resonate. Discover your story and connect with your ideal audience. With decades of experience, we’ll shape your brand narrative into a growth engine. Your brand, your success – let’s build it together!

Ignite engagement. Elevate events to peak performance. Our branded merchandise solutions turn occasions into lasting memories. Whether packages or single items, we fuse strategy with fulfillment, sparking raves, renewals, and brand loyalty. Let’s create moments that matter.